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In-Car
Consumer services and aftermarket infotainment systems are becoming
more popular due to the growing awareness of car manufacturers;
telematics service providers, governments and end users of the
benefits of positioning and in-car communications technologies
to improved safety, security, efficiency, convenience, infotainment,
cost savings and reduced the vehicle’s environmental impact.
In-car telematics systems will soon become standard feature
in all new passenger cars while dedicated aftermarket telematics
solutions for stolen vehicle tracking and insurance applications
are also experiencing strong growth.
Recognizing the importance of telematics business and technology,
Seoul Motor Show has invited Korea Telematics
Business Association (KOTBA) and Telematics Update to
organize the international Forum on IT & Vehicle convergence
2009, a 2 day conference and networking event.
The event is a business focused conference with a strong technical
content. Attendees are C-Level, Business development product
managers, Application developers and government officials who
are interested in Asia telematics trends and new product/ services
development.
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The
conference will focus on the industry making telematics
devices and services.
The profile of the audience ranges from
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 Car
manufacturers |
Telematics
Service Providers |
| Cellular
carriers and service providers |
Cellular
module vendors |
| Automotive
software vendors |
Handset
manufacturers |
| PND
manufacturers |
LBS
application providers |
| Navigation
hardware and software vendors |
Digital
map and content providers |
| GPS
semiconductor vendors |
Governments |
| Standardization
and research institutes |
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The event is a business focussed conference with a strong technical
content. Most attendees are C-Level, Business development product
managers, researchers and government officials who will be interested
in all Asia trends and product/ services development.
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 eCall/eSafety |
| Digital
map/real time traffic/navigation |
In-car
device : Low and high end in car navigation device marketing
and
- feature handset manufacturers |
| In-Car
User Interface developments and portable device integration |
| New
telematics services business models: |
| Trends
for the fleet management sector |
| Market
perspectives from China, Japan, Europe, Korea, and Taiwan |
| Case
studies of 2 key Korean telematics projects: Smart Highway and
U-City Project |
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 The
Forum will be a networking place where the best technologies,
- services and business cases will
be discussed. |
The
audience will be as ever very international and the conference
will focus
- on opening opportunities for international
partnership. |
| We
will provide 3 night hotel cost for all foreign attendants |
You
will hear from speakers that are industry leaders from the most
dynamic and
- successful companies across the
globe |
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| Day 1 (April 7th): Catching up the latest trend of global telematics |
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| Time |
Title |
Speakers |
| 09:30 |
Welcome Speech |
Ministry of Knowledge Economy
(Director General) |
| 09:40 |
Telematics Roadmap Using Technology to Go Green |
Phil
Magney
(Vice President/
Automotive Research
iSuppli Corporation) |
| 10:10 |
Key
Telematics Challenges - a mobile operator’s perspective |
P.
Lindberg
(Telenor Connexion AB, Sweden) |
| 10:40 |
Coffee Break |
| 11:00 |
What is next level of telematics in China?
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Peter
Zhou
(NaviForum, China) |
| 11:30 |
Vehicle Diagnostic Technology in Korea
(Contents & Business Model)
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SoonTak
Choi
(Confitech) |
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12:00 |
Lunch |
| 13:00 |
Which
consumer telematics factors will be most successful
in the future? |
SungKeun
Kim
(Hyundai Motor) |
| 13:30 |
How
Telematics business move forward in Japan. |
Tsuguo
Nobe
(Carwing, Nissan) |
| 14:00 |
Possibilities
of aftermarket and nomadic devices in vehicle environment |
Tapani
Makinen
(VTT, Finland) |
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14:30 |
Coffee Break |
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14:50 |
Next Generation Telematics Contents & Service Strategy |
WonHee
Cho
(SK M&C) |
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15:20 |
How does Mobile based content complement/ compete
with in-car content |
WonTae
Kim
(Point i) |
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15:50 |
Strategies to Introduce Green Cars in Seoul. |
Joonho
Ko, Ph.D.
(Seoul Development Institute) |
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16:20 |
How
can Telematics add value in Green IT business field. |
InChul
Kim
(South Pacific) |
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| Day 2 (April 8th): Updating each Component Areas of Telematics and Converged Areas |
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| Time |
Title |
Speakers |
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10:00 |
The current movement and activities of OSGI |
Kai
Hackbarth
(OSGI / Prosyst / Germany) |
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10:30 |
The
central place given to AUTOSAR in roadmaps |
Olivier
d’Arros
(Autosar/ GEENSYS/ Germany) |
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11:00 |
Coffee Break |
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11:20 |
Software
update for Automotive safety and Their Applications
in the Telematics Industry |
Kenji
Ikeura
(Connexis, USA) |
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11:50 |
Traffic
Information Services |
Danny
Kim
(Lead Analyst,/
Portable Devices & LBS
Automotive Research
iSuppli Corporation) |
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12:20 |
Lunch |
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13:30 |
"360
Degree Perspective on Global Auto Industry"
- Overview the Global Auto Industry Trends
- Cover Global Auto Production & Opportunities,
Key PESTLE Trends & Scenarios, Future Technology,
Powertrain Trends, Next big topics in Auto industry
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Vivek
Vaidya
(Director, Automotive & Transportation, Asia
Pacific Frost & Sullivan) |
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14:00 |
Smart
High Way Project in Korea
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Sang
Keun Lee
(Korea Research Institute
for Human Settlements) |
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14:30 |
Coffee
Break |
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14:50 |
Latest
issues and key technology of EVDR in Korea
(Event video Data Record).
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Phil
Shim
(UB1TNS) |
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15:20 |
VDMS(Vehicle
& Driver Management Systems) Technology Development |
Daesub Yoon, Ph.D.
(ETRI) |
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15:50 |
International
Standard Issues on ISO/TC204 WG17 : Nomadic &
Portable Devices for ITS Services |
Young-Jun
MOON, Ph.D.
Convenor of WG17
in ISO/TC204/
Research Associate,
The Korea Transport Institute (KOTI) |
| * The program
can be changed if necessary. |
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For
all the attendants from abroad who registered this event, we
will cover 3 nights hotel cost. Due to the economy crisis around
the world, we would like to cheer up the all hard worker in
this industries and hope this will help you to save you cost
to attend our conference.
Please see below hotel information and as soon as you register
this event, we will send you the hotel reservation information
to you via mail.
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| Seoul
Palace Hotel |
 Manger |
Mr.
Kim, Chi-Whan |
| Manger |
63-1,
Banpo-dong, Seocho-gu, Seoul 137-040 |
| Tel |
+82-2-2186-6791 |
| Fax |
+82-2-533-0365 |
| Website |
www.seoulpalace.co.kr |
| Email |
hotel119@seoulpalace.co.kr |
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Please contact Stacy Kang for
more information and questions regarding hotel reservation.
(stacy@kotba.org TEL: 82-2-3474-1650)
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